As an example of a business who has shown the importance of online marketing, I have chosen Angie's List, which takes advantage of the marketing concept that states that information and referrals gained from our peers (word of mouth) can be the most powerful tool for researching a business. Angie's list focuses on the experience someone has with a particular business and sharing it with others who are potential customers for the same business. This shows that online information, whether good or bad, can have an impact on the purchases of consumers and can be a very powerful tool in marketing.
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