MDIA 4902 - Blog Post #8

For my final project, I am looking into microblogging, specifically Tumblr, and whether or not Tumblr can monetize their content and avoid the same fate as many dot-com bubble businesses. After working on my project, I now see the challenge that exists with social media and monetizing the content without aggrevating the user base that keeps your website alive. It's hard to tell at this point whether or not Tumblr can create a business model that balances monetization and user-friendliness, but there seem to be investors willing to throw their money at the idea. It will be interesting to see if these investors will get a return on their investment or if they will be the next victims in a long chain of investors putting money into businesses operating online.

MDIA 4902 - Blog Post #7

My favorite module was probably the module about the dot com bubble. I had never studied about this topic, and I found it to be quite interesting, particularly when you look at it in the context of many websites today. I found it interesting that so many investors were eager to jump on the Internet bandwagon, even when the websites weren't necessarily making profit from their content. I think this goes to show that good content, while important, does not make a company successful unless it also had a business plan to back it up. No business, whether in the media industry or not, is able to stay afloat without revenue being brought in from it's product.

MDIA 4902 - Blog Post #6

I have learned a lot from this class, and I would certainly recommend this class to others who may be looking for an interesting course in Media Management. I have learned quite a few things, including a lot of information I didn't know before about the dot com bubble (which I had never looked into with any depth before this course). Also, I have learned a lot about how businesses and media organizations utilize modern media in their marketing efforts, which will certainly be of use to me, as I'm a marketing major as well as a media management major.

I believe this course is a great course, and I honestly do not know how it could be changed to be made better. I enjoy the discussion board posts, as I believe interaction with others allows new ideas to be shared in a way that takes advantage of the online format. I do sometimes wish this was an in-person class rather than an online class, as I think personal contact with others might add to the learning process, but I believe the course is still an interesting one even when done via the Internet.