MDIA 4902 - Blog Post #8

For my final project, I am looking into microblogging, specifically Tumblr, and whether or not Tumblr can monetize their content and avoid the same fate as many dot-com bubble businesses. After working on my project, I now see the challenge that exists with social media and monetizing the content without aggrevating the user base that keeps your website alive. It's hard to tell at this point whether or not Tumblr can create a business model that balances monetization and user-friendliness, but there seem to be investors willing to throw their money at the idea. It will be interesting to see if these investors will get a return on their investment or if they will be the next victims in a long chain of investors putting money into businesses operating online.